USEFUL INFO FOR BEST WINE STARS 2024

Location
Palazzo del Ghiaccio, via G.B. Piranesi 14, 20137, Milan

Open to the public
The event will take place from May 18 to 20 at the following times:

May 18/19 from 12:00 a.m. – 9:00 p.m.
May 20 from 10:00 a.m. – 6:00 p. m.

The entrances will be open from 12:00 a.m. to 7:00 p.m., while on Monday they will be closed at 4:00 p.m.

All exhibitors will be able to access the location starting at 8:30 a.m., so that they can prepare their desk and warm up the white wines.

Preparation

Participants will be able to set up their exhibition spaces exclusively from 8:30 to 11:30 a.m. on May 18, 2024. Exhibitors will be able to access the location to place wines and any advertising material within their own area.
* The display of rollups or advertising panels is not permitted in the silver and double silver stalls.

Dismantling
At the end of the event, participants can collect their products exclusively on May 20, 2024 from 6:30 to 9:30 p.m. or, on the following day, May 21, 2024, from 8:30 to 11:30 a.m. 

“Pre-Event” Logistics

All the wines needed for tastings during the event, master classes and sales can be brought to the location in two different ways:

1. Personally by the exhibitor on May 17, from 9:00 a.m. to 7:00 p.m.by appointment with a 40-minute slot to be booked through the form below, which also requires references participants will bring to the event.
   The area available for loading/unloading is located inside the courtyard of Palazzo del Ghiaccio, which can be accessed from number 10 in via G. Piranesi by communicating to the reception that you are an exhibitor of Best Wine Stars. The space for loading/unloading is limited, therefore any exhibitor wishing to personally bring the wines will have to respect their reserved slot. 
2. Using your own trusted courier, who shall NOT deliver to the location of the event but to our logistics partner. Delivery must take place between May 6 and 13. The logistics service is offered free of charge by Best Wine Stars..

We will give you the shipping address in the coming months.

As far as the shipping of the wines is concerned, the boxes should be placed on a pallet (suitably wrapped in cellophane). The transport document must be placed in an adhesive pocket and must contain all the details, the quantities of the wines and the following wording:

Sender: Company name
Event: Best Wine Stars
Unloading: To be defined
To the attention of: To be defined

The companies participating in the masterclasses will have to place the chosen wines inside one or more boxes labelled as follows:

Company name
Master class name
Contained wines

All participants must complete the following file by and no later than May 6 LINK in which they will indicate all the references relating to the event, including name, vintage, type, description, denomination and quantity.

Wine quantities

By way of example only, we expect that every single wine exhibitor can manage all the tastings with an average of 18 bottles for each reference up to a maximum of 60 – 72 total bottles. For companies producing spirits, we expect a total of 12 bottles to be enough.
For the sale however, it is difficult to predict the optimal quantities as they depend on various factors, one above all the choice of the visitor. We therefore advise exhibitors to base themselves on their own personal experience.

“During the Event” logistics 
Inside the location, in the parterre, a room service will be provided for ice refills, warehouse and for any needs related to the service. The exhibitors must place at least one box under their desk for each reference available for tasting. Any excess boxes can be taken to the warehouse and collected directly from the exhibitor at the service desk, if necessary.

Upon their arrival at the location, exhibitors will be able to request the filling of their wine coolers with ice directly at the service desk. During the event, all desks will be constantly stocked with ice. Completely empty bottles will be collected by the cleaners. At the end of the first day of the event, we recommend placing the bottles to be reused the following day under your desk, inside the boxes.

Exhibitors are requested not to leave the event before it closes to the public at 9:00 p.m. on May 18 and 19 and at 6:00 p.m. on May 20.

If necessary, companies can request sommeliers and/or hostesses/translators with a daily rate of 300 Euros for the sommelier and 250 Euros for the hostess/translator.

“Post Event” Logistics
Once the event is over, all the remaining bottles of wine can be managed in the following ways:

1. Personally collected on May 20 from 6:30 to 9:30 p.m., on May 21, from 8:30 to 11:30 a.m. 
2. Arranged in the relative boxes that will be placed behind the desk. Our logistics partner will have the goods delivered to the exhibitor’s company headquarters from May 23.

Should you decide to use our logistics partner, this service will only include the cost of shipping directly to the places indicated by the Participants of 10 Euros + VAT per box of 6 bottles or similar sizes. It will therefore not be necessary to book the collection through your courier, as the whole procedure will be managed by our logistics partner.

IMPORTANT: To use our post-event shipping service, at least 4 boxes must be delivered. The boxes must be labelled with the recipient’s name, destination address, contact name and email address. It is also necessary to indicate the quantity of the boxes (e.g. 1of4 – 2of4 – 3of4 – 4of4 etc.). In order to avoid any damage to the bottles during transport, each box cannot be partially filled. All goods (e.g. brochures, bowls, corkscrews and other material) must be placed in boxes. Objects larger than 80×120 cm cannot be consigned to our logistics partner.

It is not possible to send your own couriers to the venue of the event for collections. If the Participants do not collect their products by May 21, at 11:30 a.m., these will be disposed of by Prodes Italia, which will charge the relative cost to the Participants.

Exhibition Areas
Silver and Double Silver: tasting counter 100×50 / 200×50 cm, seat, graphics on the desk showing the exhibitor’s name and logo. It will not be possible to use roll-ups or personalized banners, but only over-the-counter advertising material (brochures, flyers, etc.). No connection to the electricity network is available.

Gold: Area of about 9 m² with 200×50 desk,  2 seat, 4 armchairs, 1 coffee table, totem bearing the exhibitor’s name and logo. No connection to the electricity network is available. Free graphic customization (subject to acceptance by the Best Wine Stars Team), roll ups or branded banners can be used. 

Platinum: Area of about 16 m² , bounded by walls, with 200×50 desk,  2 seat, 4 armchairs, 1 coffee table, graphics bearing the exhibitor’s name and logo. Area with electricity. Free graphic customization (subject to acceptance by the Best Wine Stars Team), roll ups or branded banners can be used. 

Diamond: Area of about 24 m² , bounded by walls, with 2 200×50 desk,  4 seat, 4 armchairs, 1 coffee table, refrigerator, storage cabinet, graphics bearing the exhibitor’s name and logo. Area with electricity. Free graphic customization (subject to acceptance by the Best Wine Stars Team), roll ups or branded banners can be used. 

Group: Area entirely dedicated to a minimum of 10 companies belonging to the same group, where each company has a 100 x 50 cm tasting counter, 1 seat for each counter and graphics on the desk bearing the exhibitor’s name and logo.

Services included for all exhibitors: ice, storage deposit, water, spittoon. Corkscrews, bowls (we recommend bringing 2 for logistical and supply issues), stoppers and anything else necessary for mixing are not provided.

At the entrance, each visitor will receive a pocket with a tasting glass that does not have to be returned when leaving. If exhibitors wish to bring 3/4 glasses for personal use, they can do so, but they cannot give them to visitors.

Click on the following image to download all the graphics useful for sponsoring participation in Best Wine Stars through your social channels, web pages, etc.

Before the event, a list of all exhibitors with a company profile will be available online on the Best Wine Stars website.

Direct sales

Direct sale to the public is permitted during the event. Exhibitors will organize themselves for the fiscal operations according to the regulations in force. Bottle bags are recommended. For each reference, the price list must be displayed. 

Exhibitor passes
Each exhibitor will be able to access the location using the passes that will be handed over at the welcome desk. Passes must always be shown at the entrance to the location.

Free invitations
To be defined

Exhibitor Guest Free Pass
To be defined

Identification of visitors and staff
The event is open to professionals and enthusiasts, who will be recognizable through badges of different colours bearing the guest’s activity. 

On Monday, May 20, the kits with free samples sent by the companies participating in the BWS Village initiative (while stocks last) will be distributed to “professionals” visitors (journalists, buyers, restaurateurs, wine merchants, distributors, etc.). At the end of the event, the contacts of the professionals who received their samples will be sent to the exhibitors. 

If we receive requests from buyers for B2B meetings with participating companies, the exhibitors involved will be promptly notified via email.

Best Wine Stars staff will wear a bordeaux badge on their chests

Masterclass, Tasting Room and Talks
Exhibitors who have joined the master classes will receive an email with all the specifications. The masterclasses and talks will be organized in the Sala Piranesi. The tastings and conferences will be held on Saturday, May 18, Sunday, May 19 and Monday, May 20.

In case of companies interested in organizing a master class, they can contact us to check availability. 

The Masterclass speakers will be the writer, digital storyteller, sommelier and entrepreneur Adua Villa and a team of excellent speakers: Valentina Vercelli, professional journalist who writes for La Cucina Italiana, Condé Nast Traveller, Slowine and Civiltà del Bere; Stefania Vinciguerra, Chief Editor of DoctorWine and the speaker and winemaker of Radio Deejay, Francesco Quarna.

Awards
The awards ceremony for the prize winners will be held on Sunday, May 19 at 10:00 a.m. in the Sala Piranesi.

The awarded prizes will be: Best White Wine, Best Red Wine, Best Rosè Wine, Best Sparkling Wine, Best Spirits, Best Herbal Liqueurs, Best Logo, Best Label.

Parking

Below are some of the car parks located near the location

• Battistotti Parking: via Luisa Battistotti Sassi, 10 – distance from the location 350 m
• Quick No Problem Parking: viale Corsica 21 – distance from the location 450 m
• Airlinate Parking: viale Corsica, 84 – distance from the location 700 m

We remind you that the location is NOT in the ZTL or Area C area, but in Area B. Therefore, before entering the area, check the following guide: LINK

Communication material

For all promotion and communication activities related to Best Wine Stars we ask you to send us the following material:

– Filling in the data form, that you find here: | BWS Data Form | (Plese note that only the labels that will be present on your e-commerce profile and with which you want to participate in the selection of awards must be entered in the data form; we will then ask you to send two samples of the following labels to our office for tasting). However, during the event you will be free to bring which and how many bottles you prefer.
– Significant high definition photographic material of your company (lands, products, vineyards, cellar, etc.) to be included in our social content and some videos to share in our pages.
– High definition images of your bottles on a white background that respect the following parameters: minimum size 1500x1500px; minimum resolution 300dpi
– LOGO in vector (.ai, .eps, .pdf)

HOTEL AGREEMENT

To be defined.

Contacts and useful links
General info:
Daniela | + 39 3891828096 | daniela@prodesitalia.com
Chiara | +39 3277135212| chiara@prodesitalia.com
Guia | +39 3200167255 | guia@prodesitalia.com

Logistic info:
Mauro |+39 3277142907 | logistics@prodesitalia.com

Press info/ accreditations:
Barbara | + 39 3286345142 | barbara@prodesitalia.com
Tatiana | +39 3924797925 | press@prodesitalia.com