USEFUL INFO FOR BEST WINE STARS 2023

Location
Palazzo del Ghiaccio, via G.B. Piranesi 14, 20137, Milan

Open to the public
The event will take place from May 20 to 22 at the following times:

May 20/21 from 12:00 a.m. – 9:00 p.m.
May 22 from 10:00 a.m. – 6:00 p. m.

The entrances will be open from 12:00 a.m. to 7:00 p.m., while on Monday they will be closed at 4:00 p.m.

All exhibitors will be able to access the location starting at 8:30 a.m., so that they can prepare their desk and warm up the white wines.

Preparation

Participants will be able to set up their exhibition spaces exclusively from 8:30 to 11:30 a.m. on May 20, 2023. Exhibitors will be able to access the location to place wines and any advertising material within their own area.
* The display of rollups or advertising panels is not permitted in the green and double green stalls.

Dismantling
At the end of the event, participants can collect their products exclusively on May 22, 2023 from 6:30 to 9:30 p.m. or, on the following day, May 23, 2023, from 8:30 to 11:30 a.m. 

“Pre-Event” Logistics

All the wines needed for tastings, master classes and sales can be brought to the location in two different ways:

1. Personally by the exhibitor on May 19, from 9:00 a.m. to 7:00 p.m.by appointment with a 30-minute slot to be booked at the following LINK.
   The area available for loading/unloading is located inside the courtyard of Palazzo del Ghiaccio, which can be accessed from number 10 in via G. Piranesi by communicating to the reception that you are an exhibitor of Best Wine Stars. The space for loading/unloading is limited, therefore any exhibitor wishing to personally bring the wines will have to respect their reserved slot. 
2. Using your own trusted courier, who shall NOT deliver to the location of the event but to our logistics partner. Delivery must take place between May 8 and 15. The logistics service is offered free of charge by Best Wine Stars..

Shipping address:

SM Group c/o Asendia Italy Srl
Porta 2 – C.a. Sara Giannico
Via Cassino D’Alberi, 21
20067 Tribiano (MI)

Any contact details to be indicated to the courier:
sara.giannico-ext@asendia.com / +39 3287086654

As far as the shipping of the wines is concerned, the boxes should be placed on a pallet (suitably wrapped in cellophane). The transport document must be placed in an adhesive pocket and must contain all the details, the quantities of the wines and the following wording:

Sender: Company name
Event: Best Wine Stars
Unloading: Door 2
To the attention of: Sara Giannico

The companies participating in the master classes will have to place the chosen wines inside one or more boxes labelled as follows:

Company name
Master class name
Contained wines

All participants must complete the following file by and no later than May 8 LINK in which they will indicate all the references relating to the event, including name, vintage, type, description, denomination and quantity.

Wine quantities

By way of example only, we expect that every single wine exhibitor can manage all the tastings with an average of 18 bottles for each reference up to a maximum of 60 – 72 total bottles. For companies producing spirits, we expect a total of 12 bottles to be enough.
For the sale however, it is difficult to predict the optimal quantities as they depend on various factors, one above all the choice of the visitor. We therefore advise exhibitors to base themselves on their own personal experience.

“During the Event” logistics 
Inside the location, in the parterre, a service area will be set up for ice, warehouse and for any needs related to the service. The exhibitors must place at least one box under their desk for each reference available for tasting. Any excess boxes can be taken to the warehouse and collected directly from the exhibitor at the service desk, if necessary.

Upon their arrival at the location, exhibitors will be able to fill their wine coolers with ice directly at the service desk. During the event, all desks will be constantly stocked with ice. Completely empty bottles will be collected by the cleaners. At the end of the first day of the event, we recommend placing the bottles to be reused the following day under your desk or inside the boxes.

Exhibitors are requested not to leave the event before it closes to the public at 9:00 p.m. on May 20 and 21 and at 6:00 p.m. on May 22.

If necessary, companies can request sommeliers and/or hostesses/translators with a daily rate of 300 Euros for the sommelier and 180 Euros for the hostess/translator.

“Post Event” Logistics
Once the event is over, all the remaining bottles of wine can be managed in the following ways:

1. Personally collected on May 22 from 6:30 to 9:30 p.m., on May 23, from 8:30 to 11:30 a.m. 
2. Arranged in the relative boxes that will be placed behind the desk. Our logistics partner will have the goods delivered to the exhibitor’s company headquarters from May 25.

Should you decide to use our logistics partner, this service will only include the cost of shipping directly to the places indicated by the Participants of 10 Euros + VAT per box of 6 bottles or similar sizes. It will therefore not be necessary to book the collection through your courier, as the whole procedure will be managed by our logistics partner.

IMPORTANT: To use our post-event shipping service, at least 4 boxes must be delivered. The boxes must be labelled with the recipient’s name, destination address, contact name and email address. It is also necessary to indicate the quantity of the boxes (e.g. 1of4 – 2of4 – 3of4 – 4of4 etc.). In order to avoid any damage to the bottles during transport, each box cannot be partially filled. All goods (e.g. brochures, bowls, corkscrews and other material) must be placed in boxes. Objects larger than 80×120 cm cannot be consigned to our logistics partner.

It is not possible to send your own couriers to the venue of the event for collections. If the Participants do not collect their products by May 23, at 11:30 a.m., these will be disposed of by Prodes Italia, which will charge the relative cost to the Participants.

Exhibition Areas
Green and Double Green: tasting counter 100×50 / 200×50 cm, seat, graphics on the desk showing the exhibitor’s name and logo. It will not be possible to use roll-ups or personalized banners, but only over-the-counter advertising material (brochures, flyers, etc.). No connection to the electricity network is available.

Blue: Area of about 10 m² with 200×50 desk,  2 stools, 1 two-seater sofa, 2 armchairs, 1 coffee table, totem bearing the exhibitor’s name and logo. Area with electricity. Free graphic customization (subject to acceptance by the Best Wine Stars Team), roll ups or branded banners can be used. 

Red: Area of about 25 m² with 200×100 white lacquered finish counter with glass serving top, 2 stools, 4 two-seater sofas, 1 coffee table, bamboo screens, graphics bearing the exhibitor’s name and logo. Area with electricity. Free graphic customization (subject to acceptance by the Best Wine Stars Team), roll ups or branded banners can be used. 

Group: Area entirely dedicated to a minimum of 10 companies belonging to the same group, where each company has a 100 x 50 cm tasting counter, 1 seat for each counter and graphics on the desk bearing the exhibitor’s name and logo.

Services included for all exhibitors: ice, storage deposit, water, spittoon. Corkscrews, bowls (we recommend bringing 2 for logistical and supply issues), stoppers and anything else necessary for mixing are not provided.

At the entrance, each visitor will receive a pocket with a tasting glass that does not have to be returned when leaving. If exhibitors wish to bring 3/4 glasses for personal use, they can do so, but they cannot give them to visitors.

At this LINK you can download all the graphics useful for sponsoring participation in Best Wine Stars through your social channels, web pages, etc. At the following LINK you can find all the exhibitors; by clicking on the logo the company information sheet will open.

Direct sales

Direct sale to the public is permitted during the event. Exhibitors will organize themselves for the fiscal operations according to the regulations in force. Bottle bags are recommended. For each reference, the price list must be displayed. 

Exhibitor passes
Each exhibitor will be able to access the location using the passes that will be handed over at the welcome desk. Passes must always be shown at the entrance to the location.

Free invitations
Depending on the type of participation, exhibitors have at their disposal:
10 tickets for Green, 20 tickets for Double Green, 20 tickets for Blue, 30 tickets for Red and 10 tickets for each company in the Group.
If participants need additional tickets, they can contact us and request them.

For gifts, exhibitors will send their guests the following LINK.
Guests will have to fill in the required fields in the form; under the heading “How did you hear about the event?” they will check OTHER and write the name of the company that sent the invitation. They will then receive the pdf with the ticket directly to the email address entered in the form.

Identification of visitors and staff
The event is open to professionals and enthusiasts, who will be recognizable through bracelets of different colours and badges bearing the guest’s personal details and activity. 

On Monday, May 22, the kits with free samples sent by the companies participating in the event (while stocks last) will be distributed to “professionals” visitors (journalists, buyers, restaurateurs, wine merchants, distributors, etc.). At the end of the event, the contacts of the professionals who received their samples will be sent to the exhibitors. 

If we receive requests from buyers for B2B meetings with participating companies, the exhibitors involved will be promptly notified via email.

Best Wine Stars staff will wear a red badge on their chests

Masterclass, Tasting Room and Talks
Exhibitors who have joined the master classes will receive an email with all the specifications. The master classes and talks will be organized in the Sala Piranesi. The tastings will be held on Saturday, May 20 and Sunday, May 21, while Monday, May 22 will be dedicated to talks and round tables.

In case of companies interested in organizing a master class, they can contact us to check availability. 

The Master class speakers will be the writer, digital storyteller, sommelier and entrepreneur Adua Villa and a team of excellent speakers: Valentina Vercelli, professional journalist who writes for La Cucina Italiana, Condé Nast Traveller, Slowine and Civiltà del Bere; Stefania Vinciguerra, Chief Editor of DoctorWine; Alessandra Piubello, journalist of the most important national and international trade magazines and the only woman curator of a guide in Italy, the first ever published, the Guida Oro I Vini di Veronelli and the speaker and winemaker of Radio Deejay, Francesco Quarna. The Bartales Tasting Room entitled “Bitter is Better” will be led by Fabio Bacchi, one of the most important representatives of the Bar Industry and a leading figure in the world of Hospitality.

The Talks will be attended by: Edoardo Raspelli, journalist, TV host and “gastronomy reporter”, Barbara Sgarzi, journalist of Il Sole 24 Ore, writer and teacher of digital communication and Marco Boldrini sommelier, owner of several Italian restaurants in Holland and consultant for a Japanese company that imports excellent Italian oenology.

Awards
The awards ceremony for the prize winners will be held on Sunday, May 21 at 10:00 a.m. in the Sala Piranesi.

The awarded prizes will be: Best White Wine, Best Red Wine, Best Sparkling Wine, Best Spirits, Best Logo, Best Label, Landini Award.

Interviews

We also inform you that there is the possibility, through our media partner, to be interviewed during the event by the Wine Soundtrack journalists. The podcast will then be broadcast in Italy and around the world through the app that can be downloaded from the Play Store and Apple Store, on the Spreaker platform and published on the www.winesoundtrack.com website where there will also be a profile dedicated to the company.

If you are interested, we suggest you to write an email to barbara@prodesitalia.com to book your interview (the places available are limited).

Parking

Below are some of the car parks located near the location

• Battistotti Parking: via Luisa Battistotti Sassi, 10 – distance from the location 350 m
• Quick No Problem Parking: viale Corsica 21 – distance from the location 450 m
• Airlinate Parking: viale Corsica, 84 – distance from the location 700 m

We remind you that the location is NOT in the ZTL or Area C area, but in Area B. Therefore, before entering the area, check the following guide: LINK

HOTEL AGREEMENT

The IH HOTELS MILANO GIOIA located in Via della Giustizia, 10/D, has created a discount code WINESTAR23 (CAPITAL letters), for reservations to be made through their website https://www.ih-hotels.com/it/i-nostri-aberghi/milano/ih-hotels-milano-gioia.html, to be entered in the ‘enter a code’ field.

This discount will be valid for the nights of May 19, 20, 21 and 22, 2023, on all types of rooms available, both on the flexible/cancellable rate and on the prepaid rate. The rate will be discounted by 5% compared to the one visible on their site, already further discounted by 5% compared to booking.com .

Say CHEESE Bistrot AGREEMENT

The Say Cheese Bistrot located near Palazzo del Ghiaccio, in Via Luisa Battistotti Sassi 12, will offer interested exhibitors a 20% discount on all dishes, excluding drinks, for the Late dining on Saturday, May 20, and Sunday, May 21 at 9.00-11.00 p.m.

Contacts and useful links
General info:
Daniela | + 39 3891828096 | daniela@prodesitalia.com
Elisa Ierinò | +39 351 531 5108 | elisa@prodesitalia.com
Francesca Motta | +39 351 957 1517 | francesca@prodesitalia.com

Logistic info:
Mauro |+39 3277142907 | logistics@prodesitalia.com

Press info/ accreditations:
Barbara | + 39 3286345142 | barbara@prodesitalia.com
Tatiana | +39 3924797925 | press@prodesitalia.com