LOCATION
Palazzo del Ghiaccio, via G.B. Piranesi 14, 20137, Milano
OPENING HOURS FOR EXHIBITORS
May 17/18/ 19 starting from 08:30 A.M.
OPENING HOURS FOR THE PUBLIC
May 17/18, 12:00 – 20:00, last entry 19:00
May 19, 10:00 – 18:00, last entry 17:00
HOW TO REACH US
The area is well-served and easily accessible by:
Public transport:
Bus: 81, 90, 91, 27, N27
Metro: M4 – Susa station
Tram: 12, 27, 5
Train: S1, S13, S5, S6, S2
Car:
Battistotti Parking: via Luisa Battistotti Sassi, 10 – 350 m distance from the location
Quick No Problem Parking: viale Corsica 21 – 450 m distance from the location
Airlinate Parking: viale Corsica, 84 – 700 m distance from the location
Please note that the venue is located in AREA B. Therefore, before entering the zone, please check the following guide:
FORMS AND BUYER PLATFORM
1 – FORMS AND BUYER PLATFORM
If you are interested in purchasing the BWS Village service, you can contact daniela@prodesitalia.com
or call +39 389 182 8096
LIST OF FORMS
For any promotional and communication activities related to Best Wine Stars, it is kindly requested to submit the following material:
Awards Form – Fill out here: | BWS Data Form |
Remember that within the data form, your name, region, logo and any labels nominated for the awards are required.
Logistics Form – completion is required exclusively if you intend to use the paid service
Photographic Material – required in the forms, it will be included in our social media content and shared on our official pages. The material must represent something significant about your company (territory, products, vineyards, winery), high definition is requested.
VILLAGE FORM
Once you log into the platform, you will find it in your personal area.
BUYER PLATFORM
By purchasing the BUYER PLATFORM, you will enhance your experience with new features:
- Event Map: your company will be included on the location Map and in the exhibition stands section of the 2025 guide.
- Information about the event: Access the schedule of masterclasses, talks, list of speakers, participants, partners and buyers.
- Agenda Management: Plan appointments with accredited buyers and receive appointment requests.
- Networking and matchmaking: Internal messaging service that the company can use to connect with industry professionals.
LOGISTICS, INCLUDED SERVICES, DIRECT SALES, SET UP
2 – LOGISTICS, INCLUDED SERVICES, DIRECT SALES, SET UP
FACILITIES
• Exclusive access for exhibitors
May 17, 2025 | from 08:30 A.M. to 11:30 A.M.
You will be able to:
• Place under your desk at least one box for each reference available for tasting.
• Place any promotional material.
• Refrigeration for white wines.
Additional boxes can be brought to the storehouse and retrieved directly by the exhibitor when necessary.
DISMANTLING
• Manual pick up:
May 19, 2025 | from 18:30 to 21:30
May 20, 2025 | from 08:30 A.M. to 11:30 A.M.
If Participants fail to collect their products on time, they will be disposed of by Prodes Italia, which will charge the participants for the related costs.
• Via our logistics partner:
From the 22nd of May, our logistics partner will deliver the goods to the exhibitor’s business location.
It is not possible to send your own couriers for pickups to the event location.
Logistics ‘’Pre Event’’
All wines needed for tastings during the event, masterclasses and sales, must be delivered between the 15th of April and the 30th of April by your trusted courier. The delivery must be made to our logistics partner.
Packaging and labelling:
For wine shipment, it is important to place the boxes on a pallet (properly shrink – wrapped), the waybill must be placed in an adhesive pocket and must include all the details, quantities of the wines and the following labels:
Labelling for tasting:
Labelling for masterclass, award, village:
Please, send the wines for the various initiative in separate boxes, each one with a dedicated label containing:
Recommended wine quantities
Group Package
Companies joining the Group Package may deliver a maximum of 12 bottles for each of the 2 references.
Other Packages – Wine
Each winery that are participating with a different package than ‘’Group’’, are expected to manage tastings with an average of 18 bottles for each reference, up to a maximum of 60 – 72 bottles.
Other Packages – Spirits
Spirits companies that are participating with a different package than “Group”, are expected to manage tastings with an average of 12 bottles.
Logistics "During the Event"
What is included:
Empty bottles will be collected by cleaning staff at the end of the day.
What to bring to the event:
Exhibitors are allowed to bring 3 – 4 glasses for personal use, which must not be given to visitors.
Within the venue, in the parterre, ice refill service will be provided, along with storage and service-related needs.
At the location, exhibitors can request to fill their ice buckets directly to the service staff in the hall. At the end of the first day of the event, we recommend to store the bottles that are going to be used the following day, under your desk, inside the boxes.
Exhibitors are required not to leave the event before the public closing time, scheduled at 21:00 on the 17th and 18th of May and at 18:00 on the 19th of May.
If needed, companies may ask for sommelier and/or hostess/interpreters. Daily rate of 300€ for the sommelier and of 250€ for hostess/interpreter.
Direct Sales:
Direct sales to the public will be permitted during the event.
Prodes Italia will handle all bureaucratic formalities through our technical department for companies supplying wine, spirits, and food products for tasting.
For companies serving food, we can manage this process directly, at a cost of 300 euros + VAT.
It is advisable to bring bottle bags.
A price list for each product must be displayed during the event.
Regarding sales, it is difficult to predict optimal quantities, as these depend on several factors, one of which is the visitors’ preferences.
Therefore, we recommend exhibitors rely on their own experience when estimating quantities.
"Post Event" Logistics
Manual Pickup:
19 May | from 18:30 to 21:30
20 May | from 08:30 to 11:30
Please, note:
It will not be possible to arrange a manual pickup by any third party. Exhibitors who wish to pick up their wares manually, must do it personally.
Through our logistics partner:
Starting from the 22nd of May, our logistics partner will deliver the wares to exhibitor’s business location.
Bottles must be placed in their boxes, behind the desk.
The service only covers the shipping cost of 10€ + Iva per box (6 bottles or similar size).
Safe transport:
- The boxes must be labelled with addressee’s name, destination address, contact name and email address. Additionally, the number of boxes must be indicated (e.g. 1of4 – 2of4 – 3of4 – 4of4)
- To prevent bottles’ damaging during transport, each box should be fully filled.
- All wares (e.g. brochures, champagne buckets, corkscrews and other materials) must be placed in the boxes.
Our logistics partner WILL NOT accept items larger than 80×120 cm.
3 – PROMOTIONAL MATERIALS, AWARDS AND MASTERCLASSES
Interviews/Influencers
Promotion of the event: we have established collaborations and partnerships with industry magazines and digital creators, who will help raise visibility for the event and its participants.
Furthermore, we inform you that, if you are interested, it is possible to directly contact our partners to request additional dedicated content or interviews. Any additional agreement can be made directly with them.
Contact details below:
Media Partner
Wine Meridian – @ wine_meridian | redazione@winemeridian.com| +39 351 987 0517
Italia a Tavola – @ italiaatavola | redazione@italiaatavola.net | +39 035 460563
BarTales – @bartalesmagazine | redazione@bartales.wpbox.it | +39 380 765 5831
Vino News24 – @vinonews24 | info@vinonews24.it | +39 328 350 8294
I grandi vini – @igrandivini | info@igrandivini.com | +39 0577 160 6999
Doctorwine – @ doctor.wine | pr@doctorwine.it | +39 335 7429917
Eventi Milano – @ eventimilano.it | info@eventimilano.it | +39 339 7831151
Creators
My Home Bar – @myhomebar.it | myhomebar.it@gmail.com |+39 340 878 7601
Simona Geri – @simonagsommelier | simona@thewinesetter.it | +39 338 581 7858
Adriano Amoretti – @adri.cantinasocial | info@cantinasocial.it | +39 333 202 9528
Fabio Gobbi – @fabioelavigna | fabiogobbi72@gmail.com | +39 392 902 0237
Denise Oriani – @ deniseoriani | andrea.battistini@wedia.tech | +39 331 2499875
Andrea Zigrossi – @trotterwine | infotrotterwine@gmail.com | +39 327 904 5411
Download the graphic material relating to the event
Inside the folder you will find the Best Wine Stars logo, creativity and the ‘Selected by BWS 2025’ label that you can use on your channels and social networks:
Awards
Opportunity to compete for prestigious recognitions of BWS Awards. The six winners selected for Best Sparkling Wine, Best White Wine, Best Red Wine, Best Rosè Wine, Best Spirit, Best Herbal Liqueur will receive a voucher of 1000 € to participate in Best Wine Stars 2026. There is also the chance to win other awards: Best Logo, Best Label, Best Green Project, Best Hospitality Project e Best Vinum Innovation.
The winners will receive a 1000€ discount to participate in BWS2026
Prize awarded to the project that stands out the most for its focus on environmental sustainability
Recognition for the excellence in hospitality within companies, such as customer service and overnight stays, catering, wine tastings, entertainment activities and MICE (Meeting, Incentives, Conferences and Exhibitions).
“By vino news”
It will be given to the idea or technical project that aims to respect and enhance territorial wine culture in an innovative way, improving the wine’s quality.
A special mention awarded by a delegation of distributors and Ho.Re.Ca professionals, who, on Saturday will taste the various producers’ labels and select those they consider more interesting for their market.
During Best Wine Stars Awards, some companies from the Milan and Lombardy scene will be selected and awarded for their stand out for wine and spirits proposal. These companies are invited to the award ceremony and will be included in a special guide, dedicated to wine enthusiasts and urban explorers who wish to discover the best wine that Milan and Lombardy have to offer. The purpose is to promote throughout the whole year locations such as restaurants, wine shops, cocktail and wine bars, that provide the most engaging experience for the public.
Masterclass, Tasting Room e Talks
Any company interested in organizing a masterclass should contact us at daniela@prodesitalia.com email address or call +39 389 182 8096 to verify availability.
Exhibitors who have signed up for masterclasses, will receive an email providing all the details.
Masterclasses and talks will be held in the Piranesi Room, on the 17th of May, on the 18th of May and on the 19th of May.
The masterclasses’ will be led by the writer, digital storyteller, sommelier and entrepreneur Adua Villa, flanked by a distinguished team of speakers: Valentina Vercelli, the professional journalist who writes for La Cucina Italiana, Condé Nast Traveller, Slowine and Civiltà del Bere; Stefania Vinciguerra, the DoctorWine’s head-journalist; Francesco Quarna, Radio Deejay’s speaker and winemaker and the digital creator and wine sommelier Mattia Asperti.
Tasting Rooms dedicated to spirits, curated by Bartales, will be led by Fabio Bacchi, one of the most prominent figures in the Bar Industry and in the world of Hospitality.
4 – MAP, PASSES AND CONVENTIONS
EXHIBITION AREAS
Tasting counter of 120×60 / 180×60 cm, 1 seat, graphics on the desk which displays the exhibitor’s name and logo. Electrical power is NOT provided.
9 mq area equipped with a desk of 180×60 cm, 2 seats, 4 armchairs, 1 coffee table. Electrical power is provided.
16 mq area surrounded by walls, equipped with a desk of 180×60 cm, 2 seats, 4 armchairs, 1 coffee table, banner displaying the exhibitor’s name. Electrical power is provided.
24 mq area surrounded by walls, equipped with 2 desks of 180×60, 4 seats cm, 4 armchairs, 1 coffee table, 1 fridge, banner displaying the exhibitor’s name. Electrical power is provided.
Shared space, equipped with 3 counters managed by sommeliers. Each participating company can bring 2 labels, with a maximum of 12 bottles per label, plus Custom QR codes linked to the company’s profile, contacts, company’s history and labels’ description.
Ice, storage, water, wine-spittoon. Please, remember that corkscrews, champagne buckets (we recommend bringing 2, if needed, they can be rented at the location for €25 + IVA), stoppers and any other serving equipment are not provided.
PASS
Exhibitor passes and free invitations
Any access will be automated through the Buyer BWS Platform, so unregistered guests, or those without a complimentary pass will not be able to enter the venue. Through username and password, each exhibitor will have access to their reserved area, where it is possible to update data, create exhibitor passes and generate free tickets for guests. Each exhibitor will be able to access the venue through the passes, which will be given at the reception desk upon showing the PDF received via email, after registration on the platform.
Passes must always be shown at venue’s entrance.
Visitors and staff identification
The event is open to industry professionals and enthusiasts, who will be easily recognizable through different coloured badges.
Moreover, on the 19th of May, “Industry professional” visitors (journalists, buyers, restaurateurs, wine merchants, distributors, etc.) will be given a kit containing complementary samples sent by the companies participating in the BWS Village initiative (while stocks last).
Best Wine Stars staff will wear a bordeaux badge.
PARTNERED HOTELS
Below you can find the discount codes to use when booking a Best Wine Stars partnered-hotel:
Kleos Hotel Milano
- Address: Via Giacinto Gallina, 12, 20129 Milano (MI)
- Web Site: www.kleoshotelmilano.com
- Discount: 10% su tutte le tipologie di camere (formula Room Only o Camera e Colazione).
- Code: WINESTARS2025
Hotel Cristoforo Colombo
- Address: Corso Buenos Aires, 3, 20124 Milano (MI)
- Web Site: https://hotelcristoforocolombomilan.com/
- Discount: 18% sulla migliore tariffa di vendita, colazione inclusa, cancellazione gratuita fino al giorno prima nei periodi non fieristici
- Code: WHCORN001
iH Hotels Milano Gioia
- Address: Via della Giustizia, 10/D, 20125 Milano (MI)
- Web Site: https://www.ih-hotels.com/it/i-nostri-aberghi/milano/ih-hotels-milano-gioia.html
- Discount: 5% di sconto su tutte le prenotazioni comprese dal 17 al 20 Maggio 2025, applicabile su qualsiasi tipologia di camera disponibile, sia a tariffa flessibile/cancellabile che prepagata.
- Code: PRODES25
UNAGROUP HOTEL
- Web Site: https://www.gruppouna.it/
- Discount: Sconto tra il 15% ed il 25% sulla tariffa Super Flex
- Booking methods:
– Web Site www.gruppouna.it using the dedicated promotional code
– Central Booking Office (CBO), contact number: 02 69 82 69 82
– Writing to reservation@gruppouna.it - Code: XUNAPRODES
- FAQ -
5- FAQ
How to reach the event?
Palazzo del Ghiaccio is easily accessible by various means of transport:
Bus (81, 90, 91, 27, N27) | Metro (M4 – Susa) | Tram (12, 27, 5) | Treno (S1, S13, S5, S6, S2)
The venue is located in ZONE B and offers several parking lots. For more details, check here [LINK]
Which documents need to be filled out to participate in the event?
Please, fill out the online form by the 30th of April and submit high-definition photographic material for communication purposes through our channels.
Is direct sale to the public allowed during the event?
Yes, direct sale is allowed. Prodes will handle the bureaucratic procedures, except for food companies, which must manage the documentation independently or request the additional service for management provided by the organization. For more details, check here [LINK]
What are recommendations for direct sale?
We recommend being equipped with wine bottle bags and displaying the price list to the public, for each reference. Exhibitors should rely on their personal experience to determinate the number of bottles for sale, depending on visitors and on the event’s duration.
How and when will the setup of the exhibition spaces take place?
The set up will take place on the 17th of May, from 08:30 A.M. to 11:30 A.M. Access is limited to only the exhibitors. For more details, check here [LINK]
What materials should be brought?
Bring a corkscrew, a champagne bucket (available for rent at €25 + IVA), stoppers and any other tool for pouring. Ice, water and wine-spittoon will be provided by the organization. If possible, also bring the wholesale price list for distributors, to be shown during appointments. Glasses and wine tasting lanyard holder bags will be provided at the entrance. Exhibitors are allowed to bring 3-4 personal glasses, which must not be given to the public.
How is the dismantling and the post-event management handled?
Dismantling will take place on the 19th of May (18:30-21:30) and on the 20th of May (08:30-11:30).
You can choose whether to personally collect your bottles or arrange for shipment through our BWS logistics partner, at the cost of €10 + IVA per box of 6 bottles – Service payment must be done by 18:00 on the 19th of May – It is not possible to arrange collection via your own courier. For further information about recovery procedures and labelling requirements, please consult the [LINK]
Which hotels are partnered with the event?
Kleos Hotel Milano, Cristoforo Colombo, iH Hotels Milano Gioia e Gruppo Una Hotel’s buildings. For more details and discount codes, please check the [LINK]
How to further promote participation in Best Wine Stars?
BWS has partnership with industry magazines and digital creators to promote the event and its participants. To request additional content or interviews, please contact the organization’s partner. For further information check the [LINK]
When will the awards ceremony take place?
The awards ceremony will be held on the 19th of May, at Palazzo del Ghiaccio. For the whole list of recognitions and prizes, please check the [LINK].
Where and when will the masterclasses take place?
The masterclasses will be held at the venue, from the 17th to the 19th of May and will be free entry. To participate, contact daniela@prodesitalia.com or call +39 389 182 8096. For more details about speakers, check the [LINK]
When will the Buyer platform be available?
The Buyer platform will be available from April 2025 for companies that have purchased the service. Users will be able to fill out the reserved area and view the accredited buyers list. For further information, check the [LINK]
Which features does the Buyer platform offer?
It allows users to manage appointment schedules, access the event’s program and use a messaging service to contact buyers and operators. For more details, check the [LINK]. Any other questions? Contact daniela@prodesitalia.com or call +39 389 182 8096.
When will the accreditation platform be available?
It will be available from April 2025 for accrediting guests and viewing the event’s map. For more details, check the [LINK].
How are the types of visitors identified?
Visitors will be provided with different coloured badges, to distinguish between enthusiasts, industry professionals and press. Images at the [LINK]
What is included in the kit that will be given to professionals on the 19thof May?
It contains complimentary samples from participating companies, that have purchased BWS Village services. Available until supplies last. 1 KIT PER PERSON WILL BE DISTRIBUTED. NON-TRASFERABLE PICKUP. EXCLUSIVELY ON MAY 19th.